Apple plans to release a new version of Apple TV in the second half of 2022, according to a well-known analyst. Ming-Chi Kuo.


Kuo tweeted today that the new Apple TV will have an improved cost structure, suggesting that the device may be priced lower, which is more competitive with other streaming media players such as Google’s Chromecast line and Amazon’s Fire TV. և Roku line. .

Released in April 2021, the current Apple TV 4K model costs $ 179 with 32GB of storage և $ 199 with 64GB of storage, while the previous-generation Apple TV HD remains available for $ 149 with 32GB of storage. For comparison, there are Chromecast և Roku streaming sticks available for less than $ 50, և many other options for less than $ 100.

Apple TV’s second-generation (2010) and third-generation (2012) models cost $ 99 at launch, and finally Apple The price of the third generation model was reduced to $ 69so there is an advantage for an Apple TV under $ 100.

Apple TV + is already available on platforms like Fire TV և Roku, but at more competitive pricing the Apple TV model can still boost device sales և help attract more subscribers to streaming service that rivals Netflix և Disney + with people like

The second-generation Apple TV 4K was the first new generation of Apple TV in more than three and a half years, when it was released last April with key new features including a redesigned Siri Remote, faster A12 Bionic chip, HDMI 2.1 և Wi-Fi h: Fi 6.

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