Peloton is punctual hard week with a bright spot, tempting the next major addition to his homework suggestions. In the blink of an eye: you will miss it, the connected fitness brand has confirmed the upcoming release of the home rowing machine. Out of the box’s “quick” out of the “soon” schedule, obviously this is all we get now.
The speedboat is aesthetically pleasing to the company’s existing bicycles and racetracks. It looks like a sack that encloses with a drawstring.
The system was briefly introduced as part of its two-day Members’ Event. The company states: “Peloton will bring the best fitness experience of its class to the world of boating. Combining heart և strength. “Peloton is excited to add this general body workout to its powerful arsenal of content.”
Rumors about the product have been circulating since last year, and it seems that the company’s ongoing financial difficulties have distorted the earlier release. New CEO Barry McCarthy presented the company’s current inventory issues during the last call of investors, noting:
The balance sheet challenge was inventory management. We have too much for the current rate of business և that inventory has consumed a huge amount of cash, more than we expected, which has led us to reconsider our capital structure (more on that in a moment). Fortunately, the risk of obsolescence is small.
Launching a brand new product line is a risky move for a company struggling to relocate old shares. Of course, let alone the financial problems, the Peloton brand is still strong in this category, the addition of much-needed hardware can certainly boost adoption.
Rowing machines have become more and more popular for full body workouts after fitness bikes and jogging. Companies like Hydrow և Ergatta are trying to fill a large portion of home fitness enthusiasts that Peloton has left on the table so far.
In addition to boating, Peloton also announced a number of new features, including Invite Friends, that allow users to schedule joint workouts within the app. At the same time, Just Workout lets you track non-Peloton jogging, cycling or walking in the app so users can enhance their outdoor tours. The company says Just Workout was “the most sought after feature.”
The company also announced plans to open its Peloton Studios in New York and London for member training.
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