Pintarnya builds techCrunch for Indonesia Blue Collar Worker

Indonesia’s 60 million blue collar workers contribute 20% to its gross domestic product, but they face great uncertainty. Many are forced to jump from job to job, some fall victim to fraud without a solid work history and are unable to qualify for financial services, say the founders. He is smart. That’s why they created the app, which includes approved job announcements – financial services, such as loans, for blue-collar workers. The startup announced today that it has raised $ 6.3 million in core funding, led by Sequoia Capital India և General Catalyst. Funding includes a $ 100,000 grant from Sequoia Spark, a female founders program co-founded by Nelli Nurmalasar.

Pintarnya was launched this May in major Indonesian cities by Nurmalasari, Henry Hendravan and Girish Pokardas. Nurmalasari և Hendravan was previously the CEO of Lifestyle Super App unicorn Traveloka, while Pokardas was the CEO of KKR, which has worked with financial services portfolio companies.

In an e-mail, the co-founders told TechCrunch that Nurmalasari also owned a hairdressing salon, and as an SME owner, he felt the pain when trying to hire, filter and check applicants for blue collar work. He saw that they were struggling to get loans from traditional financial institutions because of their lack of verifiable employment and income history.

“The problem became clear when the struggle with his employee became his own, because these challenges affect the work of employees,” they said. “This has strengthened the vision of a one-time digital platform that can help meet this challenge, be more productive, and use financial services products.”

Pintarnya focuses on the food, beverage, hotel, and retail sectors, which are now reopening following the COVID blockade, and logistics. It also plans to expand into other areas and is open to cooperation with employers in other areas.

Jobseekers register, create a profile, and then Pintarnya uses that information to offer jobs based on their needs, location, skills, and other information. The main criteria include the distance from work to home, their characteristics, work history, their ability to self-determine. The team said that as they gain experience in successfully connecting and accommodating jobseekers with employers, Pintarnya’s recommendation algorithms will become better, “understanding which other jobseeker traits are more likely to apply for a successful job.” The variables it takes into account include the jobseeker’s current salary ությունը availability, whether or not he / she has a photo in his / her CV և frequency of job change.

Pintarnya also works with employers to examine and recruit the most suitable employees for their needs, including online tests. It checks the authenticity of job listings to avoid scams; uses verified jobs using green shield markers. Verification includes verifying that the job list was received from a real employer, և refining it based on new positions, jobs closest to the jobseeker, inexperienced people, payroll information, and other factors the platform is testing.

“Technology has transformed the types of jobs being created in Indonesia, but the hiring process, especially in the blue-collar sector, continues to be disrupted,” said Abqu Anand, chief executive of Sequoia India. “Pintarnya’s founding team brings years of experience in technology and financial product development to address this issue, and we look forward to working with them on their journey to help millions of Indonesians realize their full economic potential.”

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