Question and Answer by Dame of Fame Hall Member Sandra Lawrence – Tales of the Cocktail Foundation

Dame Hall of Fame! It is a celebration of leaders who have made a unique, lasting contribution to global accessibility and accessibility. Founded in 2012, it serves to promote ելու encourage mentoring in the beverage և hospitality industry. Dames’ breakthroughs in the past have shaped the beverage landscape and provided visible patterns of achievement for tomorrow’s leaders.

Sandra Lawrence Publisher / Editor – Cocktail Lovers և 2021 Dame International Hall of Fame International Representative Woodford Reserve He answered a few questions about his achievements and the importance of his role as an educator in the field.


Question. How have you affected the accessibility of your community լինելու being underground?

A: I have always tried to be inclusive in my coverage of the industry, not only in representing women, people of color և LGBTQ + communities, but also looking beyond London և the UK, writing stories, supporting causes, shedding light on wonderful things in their bars և themselves for communities everywhere, from Spain to Singapore, from Africa to America, from Italy to India, all in between.

We have dedicated entire issues of the magazine to women working in the field մարդկանց colored people (long before #MeToo, #BlackLivesMatter, or it was considered ‘fashionable’), these topics have been for me և will always be relevant:. because I live them.

Six years ago, I worked with Cointreau to organize a photo exhibition highlighting our UK Women in Drinks project, which we intended to implement worldwide, but which required additional sponsorship. It’s still ready, so watch this space.

Question. Do you make a concrete effort to be an educator-leader for those around you? What are they and why?

A: Frankly, I have never studied, but as a single woman in a predominantly white male field, I am becoming more and more aware of how I can use my position and visibility to encourage people who would not necessarily consider working in alcohol. : industry to view it as a viable, profitable option.

I have a successful business, I am regularly invited to judge world cocktail competitions, I sit at panels both at home and abroad. Now my mantra is that if I can do it, everyone can.

Prior to Covid, I was looking for a high school teacher in underrepresented areas, something I intend to pursue in the new school district.

Question: What does this award mean to you?

A: It would be a great honor to be recognized in a field that I love to do that I am really passionate about. So much so that I quit my full-time job to continue writing Cocktail Lovers, then as a blog, which later became a digital print publication. My husband and I had no idea how we were going to make money from it, but we believed in our business – the people, the places – the products we wrote about.

Winning this award would prove that we were right. It will also make my late mother very proud, who does not want that?

Question. Is there a moment in your և և impressive career that stands out as the most influential և / or that you are most proud of?

A: Can I be greedy to have both? Please. The first was the Spirited Award for Best Alcohol Cocktail Edition at the 2016 Tales of the Cocktail. It stands out for a number of reasons. One is because the magazine that my husband and I created from scratch, from home, with our savings, was recognized by our peers. two. She gave my late mother, father, and mother-in-law something to brag about, and finally, it was great to share the appreciation with my cocktail lover, Gary Sharpen.

The second was the Leading Drinks Exhibition, which we staged in London. I was incredibly proud to showcase the incredible talents of women in the London beverage industry, from bartenders to brand ambassadors, writers, PRs, brand owners, to inviting a wide beverage community to honor and join them in the celebration.

Question. What advice would you give to other people in the field who are looking for you, striving to be where you are today?

A: Work hard, be kind to people, let passion be your guide.

Question. What’s your definition of COMMUNITY և Why do you think it was a potential topic for #TOTC2021?

A: I have worked in a number of fields, from fashion to beauty to music to travel, and none of them embodies the spirit of the community as much as the world of drinks. Of course, drinks unite people, but it is more. This community cares for and supports each other. Not just in good times, but in bad times.

Gathering to help Judd Balaout when his bar was destroyed in a bombing raid in Beirut is an example. Everyone was going through their own problems, but they were digging deep to send what they could to support someone who was in need, more desperate than they were. Sly Augustin’s Trailer Happiness was recently flooded in London, and again the community came together to help.

These are just two examples of the many amazing things I have seen that I have been a part of in the last few months. Community և unity symbolizes this industry, part of which I am incredibly proud և of.

It: 2022 Dame Hall of Fame nomination round is open to US international admissions until March 30, 2022. Do you know someone who you think has made a unique contribution to global accessibility’s relationship?

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