Vervet Introduces TOYO: Low ABV Sake Toner + New Multilingual Package for the Whole Series – Beautiful Booze

VervetThe Los Angeles-based woman և AAPI’s cannery, which seeks to reinterpret pre-made simplified cocktails, kicks off the New Year with the release of its first low-fat ABV drink in a brand new multilingual packaging that is meant to celebrate. The cultures that define Los Angeles. all of this at the same time affecting the wider business communication and consumer relations.

First of all, TOYO, 4% ABV sachet tonic, made from Los Angeles Sawtelle Sake aromatic Junmai Ginjo, Vervet homemade tonic syrup, cascading hops, yuzu, kumquat ուրբ holy basil, in line with the brand’s product to demonstrate ելու integrate brand commitment. dynamic multicultural flavors. TOYO is named after Japanese-American photographer Toyo Miyatake, whose images of Japanese-American immigrants depict the brutal reality of children with barbed wire and other obscene images that the US government intended to conceal at the time. As one of the many interns, Mijatake’s first-hand knowledge of the situation provided a more accurate picture of what happened in these camps during World War II. Tuan Lee, a photographer-American immigrant and co-founder of Vervet, himself, was deeply moved by the tribute to Miyatake, whose first studio was in the Little Tokyo area of ​​Los Angeles.

Vervet Introduces TOYO - New Low ABV Sake Toner + New Multilingual Package for the Whole Series

With the release of TOYO, Vervet introduces new labels for its iconic cocktail line: Tiki Tea, Angelicano, Sundowner և Pale Mary. “We are trying to reinterpret the term ‘American’, which has traditionally been very narrow,” says Lee. “All visual communication, which should be in English, is an old-fashioned idea. We want Vervet to be an American brand and company as an aspiring vision. ”

Vervet Introduces TOYO - New Low ABV Sake Tonic + New Multilingual Package for the Whole Series

Vervet’s new packaging is covered in many Los Angeles languages, including Vietnamese, Korean, Thai, Hebrew, Hindi, Chinese, Spanish, Persian and Filipino, each of which translates to “Cheers”. Ingredients such as oolong tea, lemongrass, kumquat, and salicornia, the basis of Korean burdock, only made sense to the founders that what was outside the canned food matched the variety’s boldness, especially when looking at the package. և design landscape that seemed necessary. “Like many, I’m frustrated with the overwhelming whiteness of American consumer culture,” says Lee. We wanted a look that would open the door for a wider group of Americans to feel visible, because there is an instant response to happiness when we see ourselves or our culture in the mainstream. We are focused on a multicultural design system because we believe it is not just the way of the future, but the immediate present. ”

Vervet Introduces TOYO - New Low ABV Sake Tonic + New Multilingual Package for the Whole Series

Born in Los Angeles in 2019, Vervet is based on diversity. “It has always been one of our core creative principles,” says Lee. From the earliest days of the recipe, Lee’s co-founders, Hope Ewing and Alex Rosenblum, sought out flavors and ingredients that lived, breathed in the rich cuisine of Los Angeles’s world-famous communities. “What’s in the container is really three-sided,” Ewing said of the wide range of flavors found in Vervet. “It represents the variety of food we eat, the native plants around us, the seasonal produce in our farmers’ markets.”


TOYO, like the rest of the new bright skin cocktails in the company’s portfolio, is now available for purchase: drinkvervet.com:և in selected shops, bars և restaurants. Canned food comes in four packages and costs $ 22.


see secret product in Box below

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