Voicy wants to engage players with audio memes – TechCrunch

If: meme supplies There may be something that prevents the spread of audio memes from becoming viral. Hoping to break into the arena of social audio headphones hoping to make friends ստեղծ in the crowd of players / creators Audio: – A startup in the Netherlands that creates a platform for user-generated audio segments (usually within seconds) offering tools for creating emotional patterns for sharing feedback to spice up your messages / streams.

It is not difficult to predict where this idea is going. to find out directly fart sfx և pwning troll videos that really have a lot of user-generated (or, well, sampled) audio on this new platform. Is there a bad audio meme?

There are other viral noises. Borat videos, for example, or Squid Game: sounds. Plus an overly enthusiastic internet meme cacophony with audio. John Oliver shouts “GOOGLE IT”. many times, or Epic Sax Guy’s epic sax և etc.

The typical Voicy user is surprisingly young and happy, according to the start-up company, which envisions players’ voice chat as the main target for the social integration pipelines he hopes to build. It currently has one integration with the messaging app Viber, but it offers a “simple universal API” to encourage other platforms to sign up.

Once magnified, Voicy’s task for audio clips is to do what Giphy did for GIFs.

“We want to create a new way for people to be creative in their communication. In areas such as games where image or text communication also do not work, there is a huge gap for audio to really enhance the experience, ”suggested co-founders Xander Canon, Joy de Cruise and Milan Kokir via email.

“As we have seen in the case of memes և GIFs, people like to create their very creative content. Audio can have the same, if not greater impact on modern communications. We’ve seen from instant chat, emoticons to GIFs that people all over the world want to experiment with և just have fun with how they communicate. it’s one of the things we all have in common. In addition, the competition between the “platforms” of the applications is huge, everyone is working hard to make their offer more sticky, fun and attractive. This is where Voicy plays. “

“From the beginning, we designed our platform to give users the ability to express themselves,” they added. “Our technology directly serves this purpose through an open source approach to content, through protection that is layered to moderate. Through integration, our approach has been to connect our platform to other platforms, giving users wider access to content sharing. With the addition of a public API, with further integrations քով on a solid foundation within the platform, we believe our impact can be exponential. ”

The platform was fully launched in October 2020, according to the founders, և at this stage their use has reached 1.1 million monthly active users (although this includes the use of Viber, not just the ears that pull them to their platform).

Other usage metrics they share include the fact that users have created about 145,000 audio clips so far, with an average of 10,000 added per month. They also say that an average Voicy user plays 20 audio clips and shares them per visit.

Meanwhile, since their recent collaboration with Viber, users have sent more than 20 million audio messages, which have been played 100 million times in just three months.

The startup plans to build a third-party integration pipeline to boost further growth, with an initial increase of € 1.2 million announced today. looking at potential love social messaging, streaming և gaming platforms. Or basically anywhere, noisy memes can find a grateful audience.

“There are many potential integrations within social messaging, such as WhatsApp, FB Messenger; social video – Instagram, Snapchat, TikTok, YouTube; games – Roblox, Ubisoft, Xbox, Discord; քային streaming: Twitch, Streamlabs և Corsair, ”they suggest, leaving the list of first-tier consumer platforms.

Voicy’s initial growth is led by Oliver Samwer’s Global Founders Capital, which also includes a number of tech executives from companies such as Twitch, Spotify, Deezer, Snapchat, Booking, Uber, Reddit, Acast and Tesla.

Commenting on the statement, the head of Global Founders Capital Soheil Mirpour said: “Voicy is a very interesting new startup. In short, their strong team has grown into a huge community of very active users, creating hundreds of new audio content every day. There is a huge potential for short audio in social media. A Discord user spends an average of 285 minutes a day on Discord voice chat, people share 7 billion voice messages a day on WhatsApp alone, and billions of people use short audio in their TikTok or Instagram videos. Voicy brings a new concept to the table, which is ready to disrupt the huge market. “We knew we had to invest.”

But why do web users need audio memes when they already have audio GIFs? Isn’t this a pretty in-depth offer, given the current overlap, plus the overall (wide) competition from other feedback “sharing” users who can easily use it to express themselves, from old emojis to custom stickers to viral GIFs?

Voice response gauges (like GIFs) are also a significant advantage for a never-to-be-heard mobile group, whose silence-loving (voice-hate) existence explains why even short videos created for social networking. usually come with subtitles to provide an alternative to capturing any ear. (And, well, mute audio memes are just sad pixels, aren’t they?

Unsurprisingly, Voicy users are still Gen Z or Gen Alpha, which have a large following among the TikTok / Roblox generation, according to the founders. “Our users use us to play games, create and exchange messages. Most of our users are in the United States (60%). Most of us are under 35 (75% +),” they said. )

“The advantage of audio video over GIF / audio GIF is its wider applicability,” say the founders of Voicy. “In practice, you can use a video clip in your stream, during games, or edit your video or your TikTok video / Youtube Short, as well as use it in messages. You just can’t do it with audio GIF because of user experience և practical limitations. ”

“Audio memes are fun, symbolic, unique sharing audio bites that can be used in any form of online communication to express thoughts and feelings in a specific context,” added the trio, who are their own gamers.

What about copyright risks? How do they handle this issue? Voicy does not currently license any audio content, but the founders suggest they may do so in the future. For now, they rely on the fair use of sample turnover (plus their platform supports the DCMA և reporting process). They say they are also using a third-party service to ensure that protected designs are not included in any third-party platforms with which they integrate.

While it is too early for a consumer-centric product focused on monetization, the team says that they are creating Voicy as a marketplace, ultimately intending to focus on the needs of the creator community.

“We believe that our long-term potential is to enable creators to monetize their content,” they told TechCrunch. “As the creator’s economy continues to grow rapidly, we provide them with a platform to create, compress, distribute, earn, and build a community around their voice identity. With a large integration network և platform as the ultimate destination for engaging սպառ sound և sound creators և engagement, Voicy can monetize its library and integrations. “Voicy can provide tons of value for both supply and demand.”

“More specifically, our business model will focus on sub-licensing videos, creating additional premium features for creators to do what they do best by creating content. “Content will be able to be licensed to integration partners, fans, other creators, premium consumers,” they added.

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